What are Notion Ink's 95 employees doing?

As I mentioned in yesterday's post, Rohan stated recently that they have about 110 employees (LinkedIn shows 39). He is known to exaggerate (for e.g. stating that they have operations in 87 countries, which is extremely misleading) but let's take that at face value.

The question is, what are they doing? Here are a few facts

1. The reference design to the current hardware probably ended in Nov 2010 because the hardware has essentially remained unchanged


2. Eden turned out to be extremely buggy, which indicates poor development and quality control - nevertheless it was pushed out in Jan - 5 months ago, with an update a month+ ago.


3. Later, NI mentioned that most of its developers had moved to Honeycomb - except that we learned that most of Honeycomb was actually Tabletrom's version!


4. Support is still very anemic and slow moving, on May 28th Rohan stated that "Last 6 weeks we were integrating all support pieces to an advanced online system, which you will soon see go live on support.notionink.com" which seems to indicate that they have been working on the support system since mid-Apr. It is now July, and none of those changes are visible. Over 2 1/2 months to get even a basic support system in place, and it's still not. Even now the only way to post on their official forum is to have a facebook account.

I did a very rough back-of-the-envelope, and it seems to indicate that they should have about 80 developers doing development/testing! What the are they doing?! 

Clearly not much of core software as it's now mostly TR inspired (with a bit of NI thrown in), which brings me to wonder, what are they up to?

Here are a few speculations (yes, they are speculations based on observation)

1. Are they all on that mumb0-jumbo BLISS system that Rohan's talked about?


2. Are they developing generic Android apps (nothing to do with Adam) to make money from it?


3. Are they working on perhaps the next version of Eden slated for Adam 2?


4. Something with HC? Does TR get a feel that a significant portion of NI is engaged in the TR version of Honeycomb?

I have no clue. As the commentor on my previous post mentioned, hyping Adam 2 even before Adam 1 issues are sorted out, is just plain stupid. On the one hand, I can see where he's headed - he stated that Adam 1 is kind of sold out again (maybe 50-100 based on what they produced is my guess), then does that mean they will do nothing until Dec?

Is he going to re-try the string-along and bait a few customers for Adam 2?