Tuesday, May 17, 2011

Public interest in Notion Ink Adam is dying

Here's a few developments.

See the image below? It's a simple line graph of the last 1 year of Notion Ink's blog comments. Each month is represented by a point that denotes the maximum comments on a blog post in that month, so in a sense it's the 'best of the month response'

The spikes you see? that's around product launch and around. The last 2 months? Steep fall.

Maximum blog comments in a month on Notion Ink Blog


For any startup company in new product development, garnering and keeping consumer interest is key. It's super important as that's how you get to critical mass. In the 'better situation', the graph would be on a continuous upward curve signaling greater acceptance and visibility.

Word of mouth, press, advertisements, viral marketing - all of it contributes. NI's key viral marketing strategy was - well, it's blog. And it's going downhill as a result of the happenings in the last few months. Not a good sign at all. Public interest in the Notion Ink Adam tablet is waning, dying. It's in trouble.

Now, examine the fan following via sites and other interest groups.

NotionInkHacks - originally focused on NI. Now moved on as TabletRoms so they can 'expand'

NotionAddicts - the only vibrant viable alternative around. And some members there are talking about keeping the 'negativity' out. Too bad. We'd all be positive if we could. The number of active members on it?Actually quite small.

NotionInkFan - fan no more. Stopped all updates since March

NotionInkSpot - another fan site. Much advertising of it was done on the blog and on NI conclave. Now appears to be dead.

NotionInkIng - well, they say on their site that "Unfortunately, Notion Ink is not doing so great so we moved on to another project. We moved to AppEngineer.net and making Android apps. See you there!"

Any other? Nope. Not that I know of. All of it above is fact - not some magical fluff and definition wrangling. It's a sign that people who care about NI are beginning to move on and there is no fresh inflow of interest. New updates? They'll make a few hundred happy (maybe, hopefully) but will it bring in fresh customers? Nope. Don't think so. That process should have started in Jan if NI did not do a mockery of it's initial release.

Positive or negative reinforcement? I don't know - but at least there's someone out there in NI's official forum now answering questions. That's a good sign, and I will recognize it where it's due. But they have a huge problem in reverse logistics and a few forum responses is too little, too late.

4 comments:

  1. Great observations and commentary, albeit postmortem. It would be interesting to see how NI can get itself out of its own cesspit, if at all.

    By the way, yesterday night when perusing conclave.notionink.com, I read two posts from user 'Mike Behnke'; one in which he complained that the replacement Adam he had received also turned out to be defective (an issue with the power switch), and another post wherein he found "pron" in the gallery (not sure why he was complaining about this one though !).

    Is it possible that this is a new strategy adopted by NI to ship moving pictures of humans performing unmentionable acts in their birth suits, in all new Adams as a way to appease its users and regain the trust of its shrinking fanbase ? A novel idea indeed, if this is true.

    When I checked today, the post complaining about the "pron" has been deleted (please observe a minute of silence in solidarity of the fallen post, would you?).

    Mike also concluded in that very same post that he suspected NI of recycling RMA'ed Adams among its customers.

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  2. Andre, unless your name got used by someone who isn't you but wanted to troll my blog - weren't you with NI sometime in the past?

    Any thoughts on what's going on currently?

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  3. SRK,

    I did notice Mike Behnke's post and also that it disappeared the next day (thanks to NI censorship). No idea what happened but if it wasn't a simple human error, then it is indeed a serious issue. Could point to the fact that they simply don't have sufficient units to replace with. Which could be because of any number of reasons, the most probable being serious cash flow issues.

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Thanks for your comments. I try to publish all comments so long as I feel like it based on my set of rules for acceptable comments. Those rules keep changing in my mind.